Oct 26, 2015

Ernie Jones

Categories: Cell Tower Expert /

It is with great sadness to learn of Ernie Jones passing. Ernie was a member of the Humatec family for many years and has been integral to understanding the failure of several towers over the years. We will miss not only his extensive technical knowledge, but also his big smile, soft spoken manners, and genuine friendship. Our thoughts go out to his family and friends during this difficult time. We encourage memorial contributions be made to MADD Indiana Chapter, 9801 Fall Creek Road, Indianapolis, IN 46256.

On March 26th in St Charles County located in the state of Kansas, a tower collapsed killing two workers. Earlier in March reported in Massachusetts and one in Harrison County in Oklahoma on Feb 1st, more towers collapsing. But collapsing towers are not the only problem. Falls off towers are occurring more and more regularly. In Coats, North Carolina a man fell of a cell tower, and two men feel in 2013 in Chattanooga.

Why are we hearing about cell tower accidents occurring more and more frequently? When these deaths occur who’s responsible?

Every time you hear about a cellular company upgrading from 3g to 4g this requires workers to go out and make upgrades to the towers. Do the cell companies employ these individuals?  Typically no, they hire contractors in that local area. Most of the towers have not been regulated by OSHA.   The property owners of the towers don’t feel responsible because they didn’t choose who would be working on their tower. Many times these types of cases can be a lengthy process as the finger gets pointed every direction.

Humatec Engineers and Safety Experts specialize in cell tower accidents. Our expertise will show causation and who is the responsible party. If you have a cell tower accident case and need the assistance of an expert please call us today for a free consultation at 913-261-3500.

humatec human factors distracted drivingWhat exactly are the human factors of distracted driving? According the Department of Transportation, there were 190,625,023 what?  in the United States in 2000.  This is an increase of 23.73% since 1980 and an a 12.39% increase over 1990.  According to the US Census, there were 10.6 million motor vehicle accidents in 2007.  Of those accidents, over 43,000 resulted in the death of an individual. More than 90% of traffic accidents are due to human error and more than 90% of these accidents are due the driver “looking but not seeing” indicating visual accusation errors.   


One of the many areas of human behavior that Human Factors Professionals and Ergonomists study is the interaction between humans and their ability to safely and efficiently operate a vehicle.  Driving is an example of an environment in which survival relies heavily on visual attention, awareness of ones surroundings, and the correct recognition of environmental factors the present dangers.  When driving, the drivers constantly perceive visual cues which we interpret, prioritize and base decisions upon.  There are many factors which determine how quickly we perceive stimuli, interpret its meaning and relevance, and make a decision which can be followed with as action.

Drivers who suffer lapse in attention, either through inattention or distraction, cause many auto accidents.  Distraction is attention to irrelevant stimuli or actions, over more important environmental factors or actions.  In 2006 the National Highway Traffic Safety Administration published results from the “100 car study” which reported that inattention contributed to 78% of all recorded crashes and 65% of the near- crashes.

Distractions that drivers are presented with on a more frequently occurrence include but are not limited to:

  1. Cell phones calls
  2. Texting
  3. Billboards
  4. Electronics (GPS, music, DVD player…)
  5. Passengers

Some distractions are tasks the driver chooses, or elects to perform while driving. human factors makeup

  1. Talking on a cell phone
  2. Applying make-up
  3. Changing radio stations
  4. Looking for a cigarette or lighter
  5. Eating
  6. Addressing car passenger behavior; such as the driver turning his or her head to face children in the back seat

Other distractions are more involuntary.  For instance, electronic billboards by design are intended to draw a driver’s attention from the road to the advertisement.

Distractions such as these can inhibit a driver’s ability to safely operate a vehicle and can lead to injury or death of themselves and others.  Board Certified Human Factors Professionals and Ergonomists can help determine if distractions contributed to accidents.


There are many advantages of using Facebook for a business, it is free advertising and helps promote a business with personal recommendations from friends. As SEO and SEM is turning more to look at Social Media to see what people are wanting and where they are going it is very important to have a constant social media online presence. Here are 5 tips for managing Facebook Pages and how promote your business or firm online.

Tip 1- Time management

Being on Facebook is an essential to your business but it is also can be a time sucker. How many times have we gotten on to work and an hour half later we have done one thing? Because we answered messages, chatted with our sister in law an hour away and commented on about 15 statuses. Set a timer, if you are at work. A timer can be handy if you aren’t at work; 20 min to work on your business site and then go to your personal site. You should devote one to two hours a week to work on your social media.

Tip 2-Personalize your BUSINESS site

One mistake that small businesses will make is using their personal Facebook for their business instead of making a business page. As the internet shifts more towards SEO (search engine optimization) your business needs to have its own page. Of course you want all your friends and family to like your business but you want to be establishing a Page that holds information about just your industry. Why I say industry is because you want to use Facebook to be a source of information, sharing information with you customers will help establish trust and takes the pressure that you are just trying to sale them something. Share information about what your company is doing to help the community or information about employers. Making your site more personal leaves what I have termed “invisible stamp” so that next time someone is need they will remember your company because they will feel a connection with your company.

Tip 3-Places

Make sure to add your business as a place on Facebook so that when people come in they can check-in to your business. When people see that the places their friends are checking into they will be either reminded of your location or if they haven’t heard of it they may ask questions about it.

Tip 4-Blogging

Another good way to personalize you business page is to blog. You can add information for your customers or clients in length and then link it back to your Facebook Business Page. Using a tool like HootSuite that lets you write blogs and then schedule them to be released may help with time management. How this used is you can write 3 or 4 blogs in one setting and then schedule those to be released every day or once a week. We would encourage you to blog a minimum of once a week.

Tip 5-Interaction

Be involved with the users on your facebook page. If you put information out and people ask questions, make sure to answer them or share how you can help in their needs. Remember you are branding yourself so you want users to know you care about their needs, not just your own.

Human factors and ergonomics discovers and applies information about human behavior, abilities, limitations, and other characteristics of the design of tools, machines, systems, tasks, jobs, and environments for productive, safe, comfortable, and effective human use.  In this context, human factors and ergonomics deals with a broad scope of problems relevant to the product design and evaluation of work systems, consumer products, and working environments in which human-machine interactions affect human performance and product usability.Humatec human factors product design

In the field of safety, human factors and ergonomics there is a hazard control hierarchy that is used to reduce the likelihood and severity of injury.  This hierarchy consists of an ordered set of approaches or procedures for dealing with potential hazards during the product design.

The key elements in this sequence are:

  1. Design out the hazard
  2. Guard against the hazard
  3. Warn of the hazard

One of the main purposes of instructions and warnings is to inform all foreseeable users.  Warnings can fill in gaps of knowledge about foreseeable or hidden hazards and remind us of hazards which otherwise may have been forgotten.  Warnings should be understandable and sufficiently explicit so that the persons at risk will be informed about the hazards and potential consequences if they fail to comply with its directives.  In the context of dealing with hazards, it is not enough to say that people should know something.  Rather, it is critical that people be made aware of the relevant information at the right time.  Warnings serve as reminders or cues which help us access that information stored in memory in order to make appropriate decisions.   Warnings are not expected to serve as a cure for bad design.  A warning should include everyone who may be exposed to the hazard (who are at risk) and everyone who may be able to prevent and adverse outcome.

The presentation principles of instructions and warnings are based on human factors and ergonomics principles of how people access, process and use information.  Instructions and warnings should be presented explicitly, concisely and in a way that is readily understood so that potential users can comprehend and make appropriate decisions regarding proper use and safety.

In order for warnings and instructions to be effective, they must be easily identified by the user.  Warnings and instructions should be designed to include everyone who may be exposed to the hazard (who are at risk) and everyone who may be able to do something about it.  If specific user groups are at a higher risk of injury, the user groups should be adequately instructed of the potential hazard.



Business Listings and Backlinks for Online Marketing

WHY and HOW do you  get your business noticed online?

Through the simple act of updating and creating business listings and backlinks. Business listings and their optimization are an important part of any business’s online profile. Optimization for Google+ Local, Bing Places, Yahoo Local and 100’s of others is crucial for websites to create backlinks as well as help the correct customers find you. We follow Google’s recommendations and guidelines. We can also provide recommendations for several other websites you should check and make sure your business is listed.We recommend utilizing these guidelines and Humetec google+practices with all of your business listings,and making sure your information in all business listings is owned by the same individual and consistent from listing-to-listing. We also encourage you to use the SAME EMAIL account when creating business listings. Use a generic email such as or, in case there is a switch in employment, all listings will not be tied to a certain individual but the company.

What is a “business listing?”

Remember how the “Yellow Pages” phonebooks work? Business listings online work similar to that, they appear on websites that list a directory of local businesses’ contact information. There are many websites designed for business listings, and most of them, like the phone books, list your business for free. Others require payment to be listed, or at least to be called out and highlighted on the webpage. There are generic business listings that cover all different types of businesses. There are also business listings that specific to each industry. Some sites will automatically generate your business listing, if you are an established business, and your company has had the same phone number and address for a extended length of time. When this happens you will need to claim your listing. So always make sure to SEARCH first so you don’t have duplicate listings.

Understanding How Google Works

The most popular and recognized business listing occurs in Google. Google has made many changes over the last few years. Google used to list their business listings through Google Places, now it uses Google+ and Google+ Local.  Because Google is the most widely-used search engine, it’s important to ensure that your business is recognized first and foremost by Google. Google in itself (or any other search engine like Yahoo or Bing) provides a way for people to find information on the web. The way that Google does this is by creating a large, indexed catalog of web pages. Google uses what we call Crawlers its a specialized computer program that looks at every page on the internet in a methodical, automated system. The web crawlers review each page, make a copy of all pages and then add the copied pages to an indexed catalog. When someone uses Google to find information on the internet, Google searches its catalog and then displays a list of links to websites (called search results) that are shown to have the information requested. Based on information the web crawlers found on each page, Google knows what to display when someone does a Google search.

What are Backlinks?

Backlinks are links to your website from other sites on the internet. Having backlinks on many different listings allows Googles crawlers to find your URL (or company website more). So the more business listings you are on the more more backlinks you have! That’s why business listings are so important so that Google (or any search engine) can find and refer your company faster for its searchers.

In our next post, we will show you the correct way to enter a business listing with Google+ and tips for other listings.

Online Marketing Tools

When you think of Online Marketing what do you think of? You may think of Facebook, blogging, SEO, or maybe even a good website. All of these would be correct, along with other online marketing tools working together to help your organization be found. We are going to start a series on Online Marketing, to explain more details of how you can help your company or firm be found online.  Also, a Humatec consultant can help your organization be found online using these different tools. If you think you would be interested in a free Online Analysis we would be more than happy to help you with that.

Here will be the topics covered over the next few weeks.

Business Listings

Google+ local, Bing Places, Yahoo Business with Optimization

Humetec online marketing tools google+

  • Comprehensive Listings and ongoing upkeep/optimization in Business Directories
  • Monitoring and placement of customer reviews throughout listing presence.
  • Localized optimization for enhanced online presence around LOCATION
  • Business Listings works with your website as part of an outside linking strategy to build online presence

How to Develop & Optimize a Business Network Presence on Social Media

  • Linkedin
  • Linkedin Groups
  • Humatec online marketing tools Social Media iconsGoogle +
  • Google+ Communities
  • Twitter
  • Facebook
  • Tools to make posting easier
  • Develop marketing strategy with # tags

How to optimize your existing/new websites for website content for the search engines

  • Keyword density
  • Meta tags, page names and page descriptions
  • Linking Strategies


Humatec online marketing tools Blogging

  • How to Blog
  • Keyword integration with your blog and website
  • Setting up Categories and Tags
  • How people can find your blog with Social Sharing

Newsletters with Constant Contact

  • Designing custom templates
  • Linking with website, social media, and blogs
  • Regular reports detailing ROI with tracking pixels
  • Expanded your standing committees funnel driving increased revenue
  • Professional and custom design, segmentation and cross channel integration
  • Maximize open rates, click-through-rates, and conversions

We hope you enjoy our Online Marketing Journey. If you have questions or interested in a Humatec consultant helping your organization with Online Marketing please call us at 913-261-3500

CLE hours at the KCMBA on Human Factors Science

Will Nelson will be speaking on how the Human Factors approach is used to understand where and why systems or processes involving humans break down. This approach examines the process of Human Error, looking at the causes, circumstances, conditions, associated procedures and devices and other factors connected with the event.

This event also gives you 1.0 CLE hour in Missouri and Kansas

New Website Aids in Brain Injury Investigation

Frontline has built a website tracking the NFL’s concussions and information about the player that suffered the concussion. My first thought was I wonder if colleges and high schools could also use this type of system to help keep track and inform parents, medical staff, and faculty. I believe that using this system for younger ages would aid in accountability as well as help demonstrate that their school is treating the concussion situation seriously.

Each year, fire departments respond to over 200 structure fires caused by Christmas trees. Here are some tips from our Fire and Arson Expert Dan Anderson

  • Carefully decorating Christmas trees can help make your holidays safer.
  • When picking the tree, choose a tree with fresh, green needles that do not fall off when touched.
  • When placing a tree in the stand, cut 1–2” from the base of the trunk to help its ability to drink more water, add water to the tree stand and be sure to add water daily.
  • If you have an artificial tree, be sure it is labeled, certified, or identified by the manufacturer as fire retardant tree.
  • Check the wiring to make sure all the insulation is intact and the bulb fixtures are secure.mhsfire-122109-dhvjpg-052f3064e2c41099_large
  • Replace any string of lights with worn or broken cords or loose bulb connections.
  • Make sure the tree is at least three feet away from any heat source, like fireplaces, space heaters, candles, heat vents or lights.
  • Make sure the tree is not blocking an exit.
  • Always turn off Christmas tree lights before leaving home or going to bed.
  • Get rid of the tree when it begins dropping needles.
  • Dried-out trees are a fire danger and should not be left in the home or garage, or placed outside against the home. Check with your local community to find a recycling program.

Please everyone have a SAFE and Happy Holidays


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