With more than 30 years of experience in the national and international franchising industry, Mr. Siebert specializes in franchising and third-party distribution. As CEO of the iFranchise Group, Inc. he has consulted for many of the nation’s top 200 franchisors. His extensive client list includes McDonald’s, Home Depot, T-Mobile, Subway, Goddard Schools and many others. As partner and corporate vice president of TopFire Media, Inc. Mr. Siebert helped grow the startup to a successful company with 20 professionals focusing on franchise marketing. He also served as a member of the Board for the franchise sales outsourcing firm Franchise Dynamics, LLC and as president of the franchise consulting firm, Francorp, Inc., as well as CEO of its affiliated international licensing company. Mr. Siebert is a prolific author and speaker with more than 200 articles and white papers published, over 300 speeches and seminars given, and multiple appearances on radio and television, including CNN and The Fox Business Network. Mr. Siebert is a featured columnist for Entrepreneur.com and is a regularly featured columnist in Franchise Times magazine and The Franchise Handbook. His book on the power of franchising was published in 2016. Mr. Siebert has served as an expert witness for more than 25 franchising-related cases.


  • MBA, Northern Illinois University, 1979
  • BS, Journalism, Northern Illinois University, 1977


  • Canadian Franchise Association, Member, 2010 – Present
  • International Franchise Association, Member, 1999 – Present
    • Membership Committee, Member, 2005 – Present
    • Convention Planning Task Force, Member, 2005 – 2006
    • Franchisee Relations Committee, Member, 2002 – 2005
  • i9 Sports Franchising, Inc., Board of Directors, 2016 – 2017
  • American Association of Franchisees and Dealers, San Diego, Board of Directors,
    1996 – 2003
  • Connections for Community Ownership, Center for Neighborhood Technology, Chicago, Board of Advisors, 1997 – 2001 
  • iFranchise Group
    • Twenty to Watch in 2014, Franchise Times, as part of a larger trend focusing
      on franchising in the Middle East
    • International Franchise Association Membership Award, 2003 – 2016
    • Special Recognition Award for Contributions to Franchising, American Association
      of Franchisees and Dealers, 2003
    • Twenty to Watch in 2002, Franchise Times
    • Supporting Member of the Year, American Association of Franchisees and Dealers, 2001
    • Franchisor of the Year (president at Francorp), American Association of Franchisees and Dealers, 1996
  • TopFire Media
    • Finalist, Best Marketing Campaign on Facebook, PR News, 2017
    • Agency Elite Award Winner, Best Publicity Campaign, PR News, 2016
    • Digital PR Award Finalist, Best Search Engine Optimization, PR News, 2015
    • Google Partner Designation, 2015
    • Best New Agency, Ragan & PR Daily Ace Awards, 2014
    • Digital PR Award Finalist, Best Website, PR News, 2014
    • Digital PR Award Finalist, Media Relations Campaign, PR News, 2014
  • Franchise Dynamics
    • Chicago Innovation Awards Finalist, 2014
    • Illinois Excellence Award, United States Institute for Excellence in Commerce, 2014
    • Ranked 1,902 on the Inc. 5,000 list (out of 24 million businesses eligible), 2013
    • 100 Fastest Growing Businesses in Chicago, Crain’s Chicago Business, 2013
    • Ernst & Young Entrepreneur of the Year (Midwest) nominee, 2013

* Partial bio; contact Humatec for comprehensive CV